| Revenue from Campaign | $50,000 | Total revenue generated from the marketing campaign |
| Marketing Costs | $10,000 | Total costs incurred for the marketing campaign |
| Net Profit | $40,000 | Revenue from Campaign – Marketing Costs |
| Conversion Rate | 5% | Percentage of leads that converted to customers |
| Number of Leads | 1,000 | Total number of leads generated |
| Customer Acquisition Cost | $100 | Marketing Costs / Number of Customers Acquired |
| Average Purchase Value | $500 | Average value of each customer purchase |
| ROI | 400% | (Net Profit / Marketing Costs) * 100 |